Electric mobility evolution has made automation essential for manufacturers

India’s semiconductor sector is also witnessing strong momentum. Sridhar N. P., Managing Director & CEO, Titan Engineering and Automation Limited (TEAL), discusses how TEAL is strategically positioned in the supply chain to capitalize on this growth through its precision engineering capabilities and automation expertise.

TEAL evolved from watchmaking into the aerospace and semiconductor industries. What key manufacturing and automation investments enabled this growth?

Our origins lie in the machine-building and precision manufacturing excellence of the watchmaking industry. Over the years, the company has invested in cutting-edge automation technologies, including robotics, vision systems, SCADA, PLC, MES, and Industry 4.0. In precision manufacturing, we have made significant investments in 150+ modern multi-axis CNC machines, specialised surface-coating technologies, non-destructive testing, robotic welding, 1000-class clean rooms, semiconductor-grade cleaning facilities, and world-class metrology systems.

The company operates four large facilities totalling 700,000 sq. ft., with three units in Hosur and one in Chennai. Drawing on deep precision engineering expertise, TEAL evolved by learning from customers and reshaping its internal mindset and culture. This transformation enabled the creation of seamless, world-class processes that have positioned our manufacturing services division among the most trusted suppliers globally. A major part of this journey involved extensive training programs and a cultural shift within the organisation.

Automation solutions revenue grew 82% (FY). Which manufacturing technologies are driving this, especially for semiconductors and EVs?

Our growth is driven by our presence across diverse segments, especially in EV automation. The rapid evolution of electric mobility has made automation essential for manufacturers seeking agility and competitiveness. TEAL delivers advanced automation assembly lines for a wide range of EV components, including motors, onboard chargers, DC boosters, and automotive electronics. India’s semiconductor sector is also witnessing strong momentum. TEAL is strategically positioned in the supply chain to tap this growth through its precision engineering capabilities and automation expertise.

How does TEAL ensure that manufacturing meets the high standards of global partners such as Safran and Liebherr-Aerospace?

We have built a comprehensive quality ecosystem that blends advanced technology with a culture of precision. The company operates under globally recognised, aerospace-certified Quality Management Systems (QMS), ensuring strict compliance with international standards and customer-specific requirements. Digitised shop-floor management provides real-time visibility and traceability across every stage of production. A “zero-assumptions” mindset, reinforced by continuous training, empowers teams to uphold uncompromising quality standards. This cultural foundation is supported by best-in-class inspection tools, metrology systems, and globally accredited certifications, ensuring every component meets the highest benchmarks of reliability and performance. We have also received the Platinum Award from Raytheon Technologies, making it the only company in Asia to achieve this honour, an endorsement of its world-class quality systems.

With a ₹550 crore order book, how do you scale production while maintaining precision and quality?

We scale production through a disciplined, technology-driven approach. Lean manufacturing principles ensure optimised workflows and eliminate inefficiencies, enabling agility even at higher production volumes. Skill development at all levels equips teams to handle complex operations effectively. Process digitisation enables real-time monitoring and data-driven decision-making, ensuring consistent quality. At the core of TEAL’s scaling strategy is a strong training ecosystem that builds competence and reinforces a culture of excellence across every stage of production.

How does TEAL use robotics, AI, or Industry 4.0 in its manufacturing operations?

We integrate advanced automation and digital tools to achieve precision and efficiency at scale. Robotics plays a key role in high-accuracy assembly and material handling. For quality assurance, the company deploys deep learning and machine learning–powered vision systems that enable real-time defect detection and predictive quality control. To drive Industry 4.0 adoption, we have developed an in-house IIoT platform, i4Metrics, that provides real-time insights into assembly line performance. This data-driven approach helps customers optimise throughput and reduce downtime. European deployments have recorded 20–50% efficiency improvements, along with higher quality and fewer operational interruptions.

What were the biggest challenges in moving from watchmaking to high-tech aerospace and semiconductor manufacturing, and how did you overcome them?

Transitioning from watchmaking to aerospace and semiconductor manufacturing was a journey of reinvention. Aerospace demanded stringent compliance, full traceability, and zero-defect standards, requiring a complete mindset shift towards a culture where precision and accountability were non-negotiable. Semiconductor manufacturing introduced a different set of process disciplines and customer expectations, pushing TEAL to adapt once more. TEAL overcame these challenges through rigorous training, close customer collaboration, and the creation of specialised teams equipped to meet each sector’s unique requirements. This approach enabled the company to retain its core strengths while transforming into a globally competitive high-tech manufacturer.

How does TEAL balance global competitiveness with India’s manufacturing ecosystem and talent pool?

We have achieved global competitiveness by integrating advanced technology, strong sourcing practices, and robust talent development. Aerospace-grade raw materials, combined with efficient engineering processes, enable us to deliver a cost-effective value proposition internationally. At the same time, we invest heavily in talent through structured in-house programs and collaborative training initiatives with industry associations. These efforts enhance workforce capabilities and strengthen India’s aerospace supplier ecosystem, supporting the country’s emergence as a global hub for high-precision manufacturing.